Title: ConversionWax
Author: conversionwax
Published: <strong>April 1, 2026</strong>
Last modified: April 1, 2026

---

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![](https://ps.w.org/conversionwax/assets/banner-772x250.png?rev=3496890)

![](https://ps.w.org/conversionwax/assets/icon-256x256.png?rev=3496890)

# ConversionWax

 By [conversionwax](https://profiles.wordpress.org/conversionwax/)

[Download](https://downloads.wordpress.org/plugin/conversionwax.1.0.1.zip)

 * [Details](https://twd.wordpress.org/plugins/conversionwax/#description)
 * [Reviews](https://twd.wordpress.org/plugins/conversionwax/#reviews)
 *  [Installation](https://twd.wordpress.org/plugins/conversionwax/#installation)
 * [Development](https://twd.wordpress.org/plugins/conversionwax/#developers)

 [Support](https://wordpress.org/support/plugin/conversionwax/)

## Description

ConversionWax lets you show the right banner to the right visitor at the right time.
Target by location, UTM parameters, device, or time of day – then A/B test variants
to find what converts best.

**How It Works:**

 1. Install the plugin and enable it from Settings > ConversionWax
 2. Create banners and personalization rules in the [ConversionWax dashboard](https://app.conversionwax.com/)
 3. Drop the `[conversionwax id="your-id"]` shortcode wherever you want a banner
 4. ConversionWax handles the rest – delivering personalized content and tracking results

**Key Features:**

 * **Geo-targeting** – Show different banners by country, city, or region
 * **Campaign matching** – Personalize based on UTM parameters and URL variables
 * **A/B testing** – Split traffic between variants and track which converts best
 * **AI Studio** – Generate banner images from text prompts, no designer required
 * **Real-time analytics** – Track impressions, clicks, and conversion rates
 * **Device targeting** – Serve viewport-optimized content for desktop, tablet, 
   and mobile
 * **Time-based rules** – Schedule banners by date, time, and timezone
 * **Team collaboration** – Role-based access for owners, admins, and editors
 * **Multiple content types** – Single banners, slideshows, and personalized text

**WordPress Plugin Features:**

 * Simple settings page to enable/disable the script
 * Configurable script injection location (header or footer)
 * Shortcode for placing banner containers anywhere on your site
 * Deferred script loading for fast page performance
 * Clean uninstall – removes all data when the plugin is deleted

**Shortcode Usage:**

Place a ConversionWax container anywhere in your content:

    ```
    [conversionwax id="your-content-id"]
    ```

Replace `your-content-id` with the ID from your ConversionWax dashboard. You can
use multiple shortcodes on the same page for different banners.

**Third-Party Service:**

This plugin relies on ConversionWax, a third-party SaaS platform. When enabled, 
it connects to:

 * `https://assets.conversionwax.com` – loads the ConversionWax JavaScript application
 * `https://cfg.conversionwax.com` – loads per-banner configuration and stylesheets

These connections transmit the banner ID and standard browser request data (IP address,
user agent, referrer) to ConversionWax servers. By using this plugin you agree to
the ConversionWax terms and privacy policy:

 * [ConversionWax Terms of Service](https://www.conversionwax.com/terms-of-service/)
 * [ConversionWax Privacy Policy](https://www.conversionwax.com/privacy-policy/)

**Privacy Notice:**

This plugin loads an external JavaScript file from ConversionWax servers that may
collect visitor analytics data. Before enabling this plugin, ensure you have appropriate
user consent mechanisms in place (such as a cookie consent banner) if required by
applicable privacy laws (GDPR, CCPA, etc.).

### Privacy Policy

This plugin loads an external JavaScript file from ConversionWax servers (`https://
assets.conversionwax.com/dist/app.js`) to provide banner personalization and A/B
testing functionality.

When the script is loaded and banners are displayed:

 * **Site identifier**: The banner ID is used to fetch the appropriate configuration
 * **Basic analytics**: The script may collect anonymized interaction events (impressions,
   clicks) to provide A/B testing insights
 * **No personal data**: The plugin itself does not collect, store, or transmit 
   any personal data from your WordPress installation

For full details, please refer to:

 * [ConversionWax Terms of Service](https://www.conversionwax.com/terms-of-service/)
 * [ConversionWax Privacy Policy](https://www.conversionwax.com/privacy-policy/)

As the site owner, you are responsible for obtaining appropriate user consent before
enabling this plugin if required by applicable privacy laws (GDPR, CCPA, etc.). 
This includes consent for loading third-party scripts and collecting analytics data.

## Screenshots

 * [[
 * Create personalized content – choose from single banners, slideshows, or personalized
   text
 * [[
 * Manage banners with targeting rules, assets, and tags
 * [[
 * Track impressions, page loads, clicks, and click rate with performance analytics
 * [[
 * Generate campaign images with AI Studio – describe what you want and get banner-
   ready visuals
 * [[
 * Configure AI image generation with reference images, style presets, and quality
   options
 * [[
 * Website dashboard showing content, banners, and site configuration

## Installation

**Before You Start:**

You need a ConversionWax account to create and manage banners. [Sign up for a free 14-day trial](https://www.conversionwax.com/integrations/wordpress?utm_source=wordpress-plugin&utm_medium=referral&utm_campaign=plugin_readme)–
no credit card required.

If your jurisdiction requires consent for third-party scripts and analytics, set
up a cookie consent banner or privacy notice before activating the plugin.

**Installation Steps:**

 1. Upload the `conversionwax` folder to the `/wp-content/plugins/` directory, or install
    directly from the WordPress plugin directory
 2. Activate the plugin through the ‘Plugins’ menu in WordPress
 3. Go to Settings > ConversionWax to configure the plugin
 4. Enable ConversionWax and choose your preferred script injection location
 5. Create banners in your [ConversionWax dashboard](https://app.conversionwax.com/)
 6. Use the `[conversionwax id="your-id"]` shortcode to place banner containers on 
    your pages

## FAQ

### What is ConversionWax?

ConversionWax is a personalization and A/B testing platform that lets you show different
banners and content to different visitors based on their location, device, campaign
source, and more. You create rules and variants in the ConversionWax dashboard, 
and this plugin delivers the personalized content to your WordPress site.

### Do I need a ConversionWax account?

Yes. The plugin connects your WordPress site to the ConversionWax service where 
you create and manage your banners, targeting rules, and A/B tests. You can [start a free 14-day trial](https://www.conversionwax.com/integrations/wordpress?utm_source=wordpress-plugin&utm_medium=referral&utm_campaign=plugin_readme)
with full features and no credit card required.

### Is ConversionWax free?

ConversionWax offers a free 14-day trial with all features included. After that,
paid plans start at $19/month for up to 50,000 pageviews. See [pricing details](https://www.conversionwax.com/pricing/).

### Where do I get my banner ID?

Log in to your [ConversionWax dashboard](https://app.conversionwax.com/) to create
content and get banner IDs. Each piece of content has a unique ID you use in the
shortcode.

### Can I place multiple banners on one page?

Yes. Use the `[conversionwax]` shortcode multiple times with different IDs on the
same page.

### Does this plugin slow down my site?

The ConversionWax script loads with the `defer` attribute and is highly optimized
for performance. You can also choose to load it in the footer to minimize any impact
on initial page rendering. The plugin is compatible with Core Web Vitals best practices.

### What content types can I personalize?

ConversionWax supports three content types: single banners (a static image or message
that can be personalized per visitor), slideshows (rotate through multiple images
or offers automatically), and personalized text (dynamic headlines, calls-to-action,
or any text on your page).

### Do I need user consent before enabling this plugin?

If your jurisdiction requires consent for third-party scripts and analytics (GDPR,
CCPA, etc.), yes. This plugin loads external JavaScript that may collect visitor
analytics data. You must implement consent management separately using a cookie 
consent plugin or custom solution – the ConversionWax plugin does not include built-
in consent management.

### Which WordPress themes and page builders are compatible?

ConversionWax works with all standard WordPress themes including Astra, Divi, GeneratePress,
and Flavor. It is compatible with Gutenberg, Elementor, and WooCommerce.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“ConversionWax” is open source software. The following people have contributed to
this plugin.

Contributors

 *   [ conversionwax ](https://profiles.wordpress.org/conversionwax/)

[Translate “ConversionWax” into your language.](https://translate.wordpress.org/projects/wp-plugins/conversionwax)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/conversionwax/), check
out the [SVN repository](https://plugins.svn.wordpress.org/conversionwax/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/conversionwax/) 
by [RSS](https://plugins.trac.wordpress.org/log/conversionwax/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.1

 * Initial release
 * Admin settings page with enable/disable and script inject location
 * Frontend script injection with defer attribute for fast loading
 * [conversionwax] shortcode for placing banner containers anywhere
 * Clean uninstall – removes all plugin data on deletion

## Meta

 *  Version **1.0.1**
 *  Last updated **3 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.3 or higher **
 *  Tested up to **6.9.4**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/conversionwax/)
 * Tags
 * [a/b testing](https://twd.wordpress.org/plugins/tags/ab-testing/)[banners](https://twd.wordpress.org/plugins/tags/banners/)
   [conversion](https://twd.wordpress.org/plugins/tags/conversion/)[optimization](https://twd.wordpress.org/plugins/tags/optimization/)
   [personalization](https://twd.wordpress.org/plugins/tags/personalization/)
 *  [Advanced View](https://twd.wordpress.org/plugins/conversionwax/advanced/)

## Ratings

No reviews have been submitted yet.

[Add my review](https://wordpress.org/support/plugin/conversionwax/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/conversionwax/reviews/)

## Contributors

 *   [ conversionwax ](https://profiles.wordpress.org/conversionwax/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/conversionwax/)