Title: Unless Author: centrical Published: May 8, 2017 Last modified: December 13, 2022 --- Search plugins ![](https://ps.w.org/instant/assets/banner-772x250.png?rev=1654155) This plugin **hasn’t been tested with the latest 3 major releases of WordPress**. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress. ![](https://ps.w.org/instant/assets/icon-256x256.png?rev=1928522) # Unless By [centrical](https://profiles.wordpress.org/centrical/) [Download](https://downloads.wordpress.org/plugin/instant.3.0.1.zip) * [Details](https://twd.wordpress.org/plugins/instant/#description) * [Reviews](https://twd.wordpress.org/plugins/instant/#reviews) * [Installation](https://twd.wordpress.org/plugins/instant/#installation) * [Development](https://twd.wordpress.org/plugins/instant/#developers) [Support](https://wordpress.org/support/plugin/instant/) ## Description Unless is a UX optimization engine. It lets you segment website visitors into audiences, show tailored versions of your web pages to each of those audiences (content, add- on components or inline features), and subsequently measure success rates using AB tests. This typically will increase your websites conversion rates and ad revenue. This plugin adds the Unless service to all your WordPress pages. Simply copy/paste the Account ID from your [Unless dashboard](https://unless.com/) into the input field and save settings. Important note: this version of the plug-in works from version 5 of Unless. If you are still on version 4, go to Unless.com to upgrade. You will be rewarded with many additional features and an even faster service. ## Screenshots * [[ * You can install Unless in the plugin settings. * [[ * There is an FAQ section included. * [[ * Using control groups, you can track the performance of your personalized variations. ## Installation 1. Upload the downloaded plugin folder to the `/wp-content/plugins/` directory or install directly from the repo. 2. Activate the plugin through the `Plugins` menu in WordPress 3. Add your Unless account ID to the settings page 4. Press `Install`. ## FAQ ### What is this plugin for? This plugin installs Unless on your website. ### What does Unless do? Unless is a personalization engine. It allows you to show alternative versions of your website funnel to specific people. ### Why would I want to do that? Audiences may have specific needs, vocabulary and background. If you show tailored versions of your web pages to your diverse audiences, it increases conversion rates and ad revenue. ### How exactly does that work? In the Unless dashboard, you can create different versions of any existing web page. These variations will show when a specific condition is met: for example, based on time, location, referrer, UTM parameter or even user behavior. ### What do I need to get started? You need an Unless account ID. If you already have an Unless account, you can find in on your [dashboard](https://unless.com/). ### What will happen after installation? After installation, you can create personalizations from the Unless dashboard. ### How can I upgrade to version 5? Please go to your dashboard at Unless.com to upgrade. ## Reviews ![](https://secure.gravatar.com/avatar/4d877ee1b71927b6e22c534523c5134f0cbefd09d48531d335222110f2f48a54? s=60&d=retro&r=g) ### 󠀁[Love it](https://wordpress.org/support/topic/love-it-2019/)󠁿 [petergc](https://profiles.wordpress.org/petergc/) January 24, 2018 The Unless product is great for personalising websites. And this plugin is essential if you want to use your own domain name for the links you share. The plugin works great. And the Unless product is fantastic. Highly recommended. ![](https://secure.gravatar.com/avatar/30f99a56e1a28842da212a3942d141a581628933a3aa32abaeed381e1cdcc571? s=60&d=retro&r=g) ### 󠀁[Yes! Finally a plugin for my favorite personalization tool](https://wordpress.org/support/topic/yes-finally-a-plugin-for-my-favorite-personalization-tool/)󠁿 [neogenix](https://profiles.wordpress.org/neogenix/) May 9, 2017 Instant is amazing to make your pages highly personalized. The UI is very clean and intuitive, love their design! [ Read all 2 reviews ](https://wordpress.org/support/plugin/instant/reviews/) ## Contributors & Developers “Unless” is open source software. The following people have contributed to this plugin. Contributors * [ centrical ](https://profiles.wordpress.org/centrical/) [Translate “Unless” into your language.](https://translate.wordpress.org/projects/wp-plugins/instant) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/instant/), check out the [SVN repository](https://plugins.svn.wordpress.org/instant/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/instant/) by [RSS](https://plugins.trac.wordpress.org/log/instant/?limit=100&mode=stop_on_copy&format=rss). ## Changelog 1.0 – initial version. 1.1 – rebrand to Unless. 1.2 – hard version with script embed change. 2.0 – upgrade to Unless version 5. 2.1 – set priority for wp_head hook. 2.2 – added DNS preconnect for script and API domain 2.3 – now it remembers the account id after deactivation 2.4 – slightly different snippet, with 404 unlock feature ## Meta * Version **3.0.1** * Last updated **3 years ago** * Active installations **80+** * WordPress version ** 3.0.1 or higher ** * Tested up to **6.1.10** * Language * [English (US)](https://wordpress.org/plugins/instant/) * Tags * [conversion rate optimization](https://twd.wordpress.org/plugins/tags/conversion-rate-optimization/) [CRO](https://twd.wordpress.org/plugins/tags/cro/)[optimization](https://twd.wordpress.org/plugins/tags/optimization/) [personalization](https://twd.wordpress.org/plugins/tags/personalization/)[ux](https://twd.wordpress.org/plugins/tags/ux/) * [Advanced View](https://twd.wordpress.org/plugins/instant/advanced/) ## Ratings 5 out of 5 stars. * [ 2 5-star reviews ](https://wordpress.org/support/plugin/instant/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/instant/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/instant/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/instant/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/instant/reviews/?filter=1) [Add my review](https://wordpress.org/support/plugin/instant/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/instant/reviews/) ## Contributors * [ centrical ](https://profiles.wordpress.org/centrical/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/instant/) ## Donate Would you like to support the advancement of this plugin? [ Donate to this plugin ](https://unless.com/)