Title: PixelFlow
Author: pixelflow
Published: <strong>December 5, 2025</strong>
Last modified: March 31, 2026

---

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![](https://ps.w.org/pixelflow/assets/icon.svg?rev=3412351)

# PixelFlow

 By [pixelflow](https://profiles.wordpress.org/pixelflow/)

[Download](https://downloads.wordpress.org/plugin/pixelflow.1.1.8.zip)

 * [Details](https://twd.wordpress.org/plugins/pixelflow/#description)
 * [Reviews](https://twd.wordpress.org/plugins/pixelflow/#reviews)
 *  [Installation](https://twd.wordpress.org/plugins/pixelflow/#installation)
 * [Development](https://twd.wordpress.org/plugins/pixelflow/#developers)

 [Support](https://wordpress.org/support/plugin/pixelflow/)

## Description

**Stop losing 30-50% of your WooCommerce conversions to iOS restrictions and ad 
blockers**. [PixelFlow](https://pixelflow.so) is the no-code solution for implementing
Meta’s Conversions API on WooCommerce – so your ads finally get the data they need
to optimize.

 * No more missing sales or conversions in Facebook ads manager
 * See every single event and where it came from down to the campaign, adset and
   ad
 * No for developers, Google Tags Manager or expensive solution

**Why PixelFlow?**

Most server-side tracking solutions are built for developers or enterprise teams.
They require complex setups, expensive consultants, or per-event pricing that spirals
out of control.

**PixelFlow is different:**

 * **No developer needed** — install plugin, click enable and you’re DONE.
 * **Unlimited event tracking** — flat monthly pricing, no per-event fees or surprise
   charges
 * **Set up in minutes** — not days or weeks

**What You Get**

 * **Recover lost conversions** that browser-based tracking misses
 * **Improve Event Match Quality scores** for better ad targeting and lower CPAs
 * **Track WooCommerce events automatically** — Add to Cart, Checkout, Purchase
 * **Real-time event monitoring** — see exactly what’s being sent to Meta
 * **Works alongside your existing Pixel** — CAPI supplements browser tracking, 
   it doesn’t replace it. PixelFlow automatically loads both your pixel & CAPI for
   you for perfect event. deduplication and more coverage.

**Why Server-Side Tracking Matters**

Since iOS 14, Meta’s browser-based Pixel misses up to half your conversions. Ad 
blockers make it worse. When Meta doesn’t receive your conversion data, it can’t
optimize your campaigns — so you pay more for worse results.
 PixelFlow sends events
directly from your server to Meta, bypassing ad blockers and privacy restrictions
entirely. Your ads get complete data. Your ROAS improves.

**Built for WooCommerce**

When WooCommerce is active, PixelFlow automatically tracks:

 * **Add to Cart** — with product name, price, and quantity
 * **Initiate Checkout** — captures cart totals
 * **Purchase** — full order data including revenue

No manual setup. No custom code. Works instantly.

**Additional options:**

 * Exclude free products from tracking
 * Exclude admins and specific user roles
 * Control which events fire and when

**Not Using WooCommerce? We’ve Got You Covered.**
 Running a WordPress site without
an online store? PixelFlow works for you too without the need for a plugin. Learn
more at [PixelFlow](https://pixelflow.so)

### Privacy Policy

PixelFlow integrates with Meta’s Conversions API to track customer actions on your
website (when configured). This may include:

 * Page views
 * Product interactions
 * Purchase events
 * Form submissions

All data is processed according to Meta’s privacy policies and your local privacy
regulations. Please ensure you have appropriate user consent mechanisms in place
if required by law (e.g., GDPR, CCPA).

For more information:
 * [PixelFlow Privacy Policy](https://pixelflow.so/privacy)*
[Meta Business Tools](https://www.facebook.com/business/tools)

### Additional Information

**Links:**
 * [PixelFlow Website](https://pixelflow.so) * [Documentation](https://docs.pixelflow.so)*
[Event Classes Reference](https://docs.pixelflow.so/pixelflow-classes-document) *
[Support](https://pixelflow.so/contact)

**Requirements:**
 * WordPress 5.0 or higher * PHP 7.4 or higher * WooCommerce 4.0
+ (optional, for e-commerce features)

**Developer Resources:**
 * The plugin is developer-friendly with filters and hooks*
Custom event tracking can be implemented using PixelFlow classes * Compatible with
custom WooCommerce themes * [GitHub Repository](https://github.com/PixelFlow-org/pixelflow-wordpress)–
feel free to contribute or report issues

## Screenshots

 * [[
 * WooCommerce integration settings
 * [[
 * Analytics received in the Pixelflow dashboard
 * [[
 * Pixels Settings
 * [[
 * Url triggers Settings
 * [[
 * Recent Events
 * [[
 * Advanced Settings
 * [[
 * Events in the Pixelflow dashboard

## Installation

**Automatic Installation:**

 1. Log in to your WordPress admin panel
 2. Go to Plugins > Add New
 3. Search for “PixelFlow”
 4. Click “Install Now” and then “Activate”
 5. Go to Settings > PixelFlow Settings to configure

**Manual Installation:**

 1. Download the plugin zip file
 2. Go to Plugins > Add New > Upload Plugin
 3. Choose the downloaded file and click “Install Now”
 4. Activate the plugin
 5. Go to Settings > PixelFlow Settings to configure

**Configuration:**

Please follow this guide to set up your PixelFlow tracking code: [PixelFlow Setup Guide](https://docs.pixelflow.so/wordpress-setup)

## FAQ

### What is PixelFlow?

PixelFlow is a WooCommerce plugin that implements Meta’s Conversions API (CAPI) 
on your store without any coding. It sends your conversion data directly from your
server to Meta, bypassing the iOS restrictions and ad blockers that cause the standard
Meta Pixel to miss 30-50% of your sales.

### How is PixelFlow different from the standard Meta Pixel?

The Meta Pixel runs in your visitor’s browser, which means it gets blocked by iOS
privacy settings, ad blockers, and cookie restrictions. PixelFlow sends data server-
to-server, so Meta receives your conversion data regardless of what’s happening 
in the browser. You get more accurate tracking and better ad performance.

### How is PixelFlow different from competitors?

Other implementations are either too complex or have “proprietary” systems to make
up for their higher pricing. PixelFlow just simplifies all of this – we offer perfect
server side tracking for WooCommerce at an affordable price for our users. We’re
a small team and always available for support and video calls!

### What WooCommerce events does PixelFlow track?

PixelFlow automatically tracks all the key e-commerce events: Add to Cart (with 
product details and quantity), Initiate Checkout (with cart totals), and Purchase(
with full order data including revenue). No manual setup required.

### How long does setup take?

About 2 minutes. Install the plugin, connect your Meta account, and click enable.
PixelFlow handles everything else automatically.

### Will PixelFlow slow down my website?

No. PixelFlow sends data from your server after the page has loaded, so it has zero
impact on your storefront speed or customer experience.

### Do I need to remove my existing Meta Pixel?

No. PixelFlow works alongside your existing Pixel and automatically handles deduplication
so Meta doesn’t count events twice. Running both gives you maximum coverage.

### Can I try PixelFlow for free?

PixelFlow offers a 7-day free trial with no credit card required. You can test everything
and see events flowing before you commit.

### How do I know if events are tracking correctly?

PixelFlow includes a real-time event log in your dashboard. You can see every event
sent to Meta, including the data payload, delivery status, and any errors. You can
also verify in Meta Events Manager.

### What if I’m not using WooCommerce?

PixelFlow also works on regular WordPress sites and other platforms like Webflow,
Framer, and Squarespace using a simple tracking script. Visit [pixelflow.so](https://pixelflow.so/)
to learn more.

### Is PixelFlow GDPR compliant?

PixelFlow is a data processor that sends conversion data to Meta on your behalf.
You are responsible for obtaining appropriate user consent where required by law(
GDPR, CCPA, etc.). PixelFlow works with popular consent plugins and can be configured
to only fire events after consent is given.

### What support is available if I need help?

We offer documentation, video tutorials, and email support on all plans. Most users
complete setup without any assistance, but we’re here if you get stuck. You can 
[ask your questions right here](https://wordpress.org/support/plugin/pixelflow/)
or visit [PixelFlow documentation](https://docs.pixelflow.so) or [Contact Support](https://pixelflow.so/contact).

## Reviews

![](https://secure.gravatar.com/avatar/86f70fdaae97ad4ed135b003aa722a8ccb1294c94fdadc1687fbd9e993652b76?
s=60&d=retro&r=g)

### 󠀁[Actually really good!](https://wordpress.org/support/topic/actually-really-good-2/)󠁿

 [alexmasjem](https://profiles.wordpress.org/alexmasjem/) March 25, 2026

This is a great plugin as other products are super expensive or have issues with
deduplication/ too complex to setup. PixelFlow is the first plugin we’ve used that
actually works really well to improve our Facebook CAPI setup and is affordable.
Literally just one click setup and you’re done. Our ads are performing noticeably
better after setup

 [ Read all 1 review ](https://wordpress.org/support/plugin/pixelflow/reviews/)

## Contributors & Developers

“PixelFlow” is open source software. The following people have contributed to this
plugin.

Contributors

 *   [ pixelflow ](https://profiles.wordpress.org/pixelflow/)

[Translate “PixelFlow” into your language.](https://translate.wordpress.org/projects/wp-plugins/pixelflow)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/pixelflow/), check 
out the [SVN repository](https://plugins.svn.wordpress.org/pixelflow/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/pixelflow/) by [RSS](https://plugins.trac.wordpress.org/log/pixelflow/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.1.8

Fixed plugin authentication

#### 1.1.7

Prevent sending events from bots to PixelFlow
 Improved the way of finding the correct
siteURL to send Improved getting the UTM params

#### 1.1.6

New logic for working with URL triggers (formerly known as tracking urls)

#### 1.1.5

Added debug section to debug WooCommerce events

#### 1.1.4

Track WooCommerce events, such as Add to Cart, Initiate Checkout, Purchase, using
Woo hooks, so this is now working out of the box

#### 1.1.3

Error handling and auth handling improved

#### 1.1.2

Making e-mail field optional for register

#### 1.1.1

Made the main plugin options available after setup even if not auth in PixelFlow

#### 1.1.0

Simplified the analytics script, excluded dynamically loaded parameters, WordPress
support up to 6.9

#### 0.1.21

Replaced ob_ usage with javascript to add classes

#### 0.1.20

Updated the way how the script is injected

#### 0.1.19

Added button to quickly copy site ID (on the login screen)
 Fixed Woo settings global
variable name Updated UI components

#### 0.1.18

Main developer changed
 Option name changed from pixelflow_script_code to pixelflow_code

#### 0.1.17

Improved pixel id form field validation to prevent invalid values from submitting

#### 0.1.16

 * Added links to docs and PixelFlow Dashboard
 * UX improved

#### 0.1.15

 * Initial public release
 * Automatic PixelFlow tracking code insertion
 * WooCommerce integration with auto-class assignment
 * Settings page for configuration
 * User role exclusion feature
 * Debug mode for testing
 * Support for all major PixelFlow event classes

## Meta

 *  Version **1.1.8**
 *  Last updated **3 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 5.0 or higher **
 *  Tested up to **6.9.4**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/pixelflow/)
 * Tags
 * [Conversions API](https://twd.wordpress.org/plugins/tags/conversions-api/)[ecommerce](https://twd.wordpress.org/plugins/tags/ecommerce/)
   [Facebook Pixel](https://twd.wordpress.org/plugins/tags/facebook-pixel/)[Meta Pixel](https://twd.wordpress.org/plugins/tags/meta-pixel/)
   [WooCommerce Tracking](https://twd.wordpress.org/plugins/tags/woocommerce-tracking/)
 *  [Advanced View](https://twd.wordpress.org/plugins/pixelflow/advanced/)

## Ratings

 5 out of 5 stars.

 *  [  1 5-star review     ](https://wordpress.org/support/plugin/pixelflow/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/pixelflow/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/pixelflow/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/pixelflow/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/pixelflow/reviews/?filter=1)

[Add my review](https://wordpress.org/support/plugin/pixelflow/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/pixelflow/reviews/)

## Contributors

 *   [ pixelflow ](https://profiles.wordpress.org/pixelflow/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/pixelflow/)