Title: Visual Website Optimizer Author: VWO Published: March 18, 2010 Last modified: April 1, 2026 --- Search plugins ![](https://ps.w.org/visual-web-optimizer/assets/icon.svg?rev=2079674) # Visual Website Optimizer By [VWO](https://profiles.wordpress.org/vwointegrations/) [Download](https://downloads.wordpress.org/plugin/visual-web-optimizer.4.13.zip) * [Details](https://twd.wordpress.org/plugins/visual-web-optimizer/#description) * [Reviews](https://twd.wordpress.org/plugins/visual-web-optimizer/#reviews) * [Installation](https://twd.wordpress.org/plugins/visual-web-optimizer/#installation) * [Development](https://twd.wordpress.org/plugins/visual-web-optimizer/#developers) [Support](https://wordpress.org/support/plugin/visual-web-optimizer/) ## Description This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add- to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability. ### Key Features * Easy VWO SmartCode integration * Automatic WooCommerce event tracking * Event-level data passed to VWO for advanced reporting * Support for asynchronous and synchronous SmartCode types * Optional server-side tracking for more accurate analytics * Works seamlessly with WooCommerce ### Configuration and Setup ### Configuring General Settings 1. Go to **Settings > VWO**. 2. Enter your VWO Account ID. 3. Choose your preferred code type: 4. * **Asynchronous (Recommended)**: Loads faster, doesn’t block elements. * **Synchronous**: Not recommended for performance reasons. 5. Click **Save Changes**. ### Configuring WooCommerce Settings 1. Open the **WooCommerce** tab in the VWO settings. 2. Enable WooCommerce Event Tracking. 3. Enable the specific events you want to track: 4. * Product Viewed * Add to Cart * Product Removed From Cart * Purchase Order 5. Click **Save Changes**. ### Configuring Server-Side Tracking (Optional) 1. Enable **Server-Side Tracking** from the WooCommerce tab. 2. Click **Save Changes**. ### Verifying Event Tracking in VWO 1. Log in to your VWO account. 2. Go to **Data360 > Events**. 3. Perform sample actions on your WooCommerce store. 4. Check the events list in Data360. 5. Register any events listed under “Unregistered Events”. ### WooCommerce Events Imported Into VWO ### Product Viewed * **Event API Name**: `woocommerce.productViewed` * Payload: - price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId ### Add To Cart * **Event API Name**: `woocommerce.addToCart` * Payload: - price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId ### Remove from Cart * **Event API Name**: `woocommerce.removeFromCart` * Payload: - price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId ### Purchase * **Event API Name**: `woocommerce.purchase` * Payload: - orderId, productId, productSku, productPrice, productQuantity, discount, shippingPrice, totalTax, totalPrice, currencyCode ## Screenshots * [[ * General Settings * [[ * Advanced Settings * [[ * WooCommerce Settings ## Installation 1. Log in to your WordPress dashboard. 2. Navigate to Plugins > Add New. 3. Click “Upload Plugin” and select the plugin ZIP file. 4. Click “Install Now”, then “Activate”. 5. Go to **Settings > VWO** to configure your plugin. ## FAQ ### What is my VWO Account ID? You can find your VWO Account ID in your VWO dashboard under Account Settings. ### Does this plugin support server-side tracking? Yes, server-side tracking is available and can be enabled in the WooCommerce tab of the plugin settings. ### What WooCommerce events are tracked automatically? * Product Viewed * Add to Cart * Remove from Cart * Purchase (Order Completed)= I can’t see any code added to my header or footer when I view my page source = Your theme needs to have the header and footer actions in place before the `` and before the `` ### If I use this plugin, do I need to enter any other code on my website? No, this plugin is sufficient by itself ## Reviews ![](https://secure.gravatar.com/avatar/8fcae53420938bbee9014264de0408af9257b538c42191420134570caf2803bf? s=60&d=retro&r=g) ### 󠀁[Great Experience](https://wordpress.org/support/topic/great-experience-41/)󠁿 [ameeykumar](https://profiles.wordpress.org/ameeykumar/) May 3, 2019 Great Experience working with the latest version of the plugin. Thanks! ![](https://secure.gravatar.com/avatar/19c1a1fa01710afcce4cf56433a4c8b12a3c183287e1ffdd1e06bef008a8be04? s=60&d=retro&r=g) ### 󠀁[Doesn’t work with WP 4.9.10](https://wordpress.org/support/topic/doesnt-work-with-wp-4-9-10/)󠁿 [Nikola Dimitrijević](https://profiles.wordpress.org/bukizvanipera/) March 28, 2019 1 reply After activation there is no “Settings” link [ Read all 6 reviews ](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/) ## Contributors & Developers “Visual Website Optimizer” is open source software. The following people have contributed to this plugin. Contributors * [ VWO ](https://profiles.wordpress.org/vwointegrations/) [Translate “Visual Website Optimizer” into your language.](https://translate.wordpress.org/projects/wp-plugins/visual-web-optimizer) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/visual-web-optimizer/), check out the [SVN repository](https://plugins.svn.wordpress.org/visual-web-optimizer/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/visual-web-optimizer/) by [RSS](https://plugins.trac.wordpress.org/log/visual-web-optimizer/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 4.13 * Version upgrade #### 4.12 * Fixed the synchronous script tag attribute to support the preview debugger. #### 4.11 * Fixed the synchronous script tag attribute to support the preview debugger. #### 4.10 * VWO scripts are now always excluded from Jetpack Boost’s script deferral. #### 4.9 * VWO SmartCode 2.2 updated * Improved SmartCode performance and reliability #### 4.8 Major update: New settings UI, WooCommerce support added, and multiple bug fixes. Upgrade recommended for improved tracking and compatibility. #### 4.7 * Minor bug fix #### 4.6 * Revamped plugin settings UI for improved usability. * Added support for WooCommerce event tracking (Product Viewed, Add to Cart, Purchase, etc.). * Optional server-side tracking for WooCommerce events added. * Multiple bug fixes and performance improvements. #### 4.5 * Tested with latest version * VWO SmartCode 2.1 updated #### 4.4 * Tested with latest version * Minor bug fix #### 4.3 * Minor bug fix #### 4.2 * Tested with latest version * VWO SmartCode 2.1 updated #### 4.1 * Tested with latest version * PHPCS Errors resolved * WP Rocket support added #### 4.0 * Tested with latest version * VWO SmartCode updated #### 3.9 * Tested with latest version * Code improvement and add Rocket loader handling #### 3.8 * Tested with latest version * Fix WP Rocket Issue #### 3.7 * Tested with latest version * Fix Divi Frontend Editor Issue #### 3.6 * Tested with latest version #### 3.5 * Tested with latest version * Rename label “Handle Rocket Loader Issue” to “Skip Deferred Execution” * Set field default value of “Skip Deferred Execution” to “yes” #### 3.4 * Tested with latest version * Code improvement and add Rocket loader handling #### 3.3 * Tested with latest version * Add new options in settings #### 3.2 * Tested with latest version #### 3.1 * Add Setting link in plugin listing page #### 3.0 * Update Logo and links #### 2.9 * Tested with latest version #### 2.8 * Tested with latest version #### 2.7 * Update Plugin Name, Author and Description #### 2.6 * Remove Conflict Errors #### 2.5 * Update tested upto version #### 2.4 * Update links #### 2.3 * Minor bug fix #### 2.2 * Bug fix to have default tolerance values when plugin is updated #### 2.1 * Better documentation #### 2.0 * Option to choose between asynchronous or synchronous code * Updated code snippet * Faster website loading #### 1.3 * code snippet updated #### 1.0.1 * use Website instead of Web in name of functions and readme (branding) #### 1.0 * First Version ## Meta * Version **4.13** * Last updated **2 days ago** * Active installations **5,000+** * WordPress version ** 2.7 or higher ** * Tested up to **6.9.4** * Language * [English (US)](https://wordpress.org/plugins/visual-web-optimizer/) * Tags * [a b testing](https://twd.wordpress.org/plugins/tags/a-b-testing/)[split testing](https://twd.wordpress.org/plugins/tags/split-testing/) [vwo](https://twd.wordpress.org/plugins/tags/vwo/)[WooCommerce Tracking](https://twd.wordpress.org/plugins/tags/woocommerce-tracking/) [wordpress optimization](https://twd.wordpress.org/plugins/tags/wordpress-optimization/) * [Advanced View](https://twd.wordpress.org/plugins/visual-web-optimizer/advanced/) ## Ratings 3 out of 5 stars. * [ 3 5-star reviews ](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/?filter=2) * [ 3 1-star reviews ](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/?filter=1) [Add my review](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/visual-web-optimizer/reviews/) ## Contributors * [ VWO ](https://profiles.wordpress.org/vwointegrations/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/visual-web-optimizer/)