{"id":165599,"date":"2022-11-23T09:11:07","date_gmt":"2022-11-23T09:11:07","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/causalfunnel-datascience\/"},"modified":"2026-02-07T06:48:09","modified_gmt":"2026-02-07T06:48:09","slug":"causalfunnel-datascience","status":"publish","type":"plugin","link":"https:\/\/twd.wordpress.org\/plugins\/causalfunnel-datascience\/","author":20753807,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"2.1.0","stable_tag":"trunk","tested":"6.9.4","requires":"4.7","requires_php":"7.0","requires_plugins":null,"header_name":"CausalFunnel - Conversion Rate Optimization Tool (Heatmap, User Journey)","header_author":"CausalFunnel","header_description":"Increase Conversion using AI and Data Science","assets_banners_color":"3e3434","last_updated":"2026-02-07 06:48:09","external_support_url":"","external_repository_url":"","donate_link":"https:\/\/www.causalfunnel.com\/?utm_source=wordpress_cfplugin","header_plugin_uri":"","header_author_uri":"https:\/\/www.causalfunnel.com","rating":5,"author_block_rating":0,"active_installs":10,"downloads":2273,"num_ratings":2,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation"],"tags":[],"upgrade_notice":[],"ratings":{"1":0,"2":0,"3":0,"4":0,"5":2},"assets_icons":{"icon-128x128.jpg":{"filename":"icon-128x128.jpg","revision":2822855,"resolution":"128x128","location":"assets","locale":""},"icon-256x256.jpg":{"filename":"icon-256x256.jpg","revision":2822855,"resolution":"256x256","location":"assets","locale":""}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":2823395,"resolution":"1544x500","location":"assets","locale":""},"banner-772x250.png":{"filename":"banner-772x250.png","revision":2823395,"resolution":"772x250","location":"assets","locale":""}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":[],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":2822896,"resolution":"1","location":"assets","locale":""},"screenshot-2.png":{"filename":"screenshot-2.png","revision":2822906,"resolution":"2","location":"assets","locale":""},"screenshot-3.png":{"filename":"screenshot-3.png","revision":2822906,"resolution":"3","location":"assets","locale":""},"screenshot-4.png":{"filename":"screenshot-4.png","revision":2822906,"resolution":"4","location":"assets","locale":""}},"screenshots":{"1":"CausalFunnel Website","2":"Dashboard View","3":"Report View","4":"Persona Conversion View"},"jetpack_post_was_ever_published":false},"plugin_section":[],"plugin_tags":[321,10553,8278,60087,888],"plugin_category":[35,45],"plugin_contributors":[215786],"plugin_business_model":[],"class_list":["post-165599","plugin","type-plugin","status-publish","hentry","plugin_tags-ads","plugin_tags-b2b","plugin_tags-b2c","plugin_tags-data-science","plugin_tags-e-commerce","plugin_category-advertising","plugin_category-ecommerce","plugin_contributors-causalfunnel","plugin_committers-causalfunnel"],"banners":{"banner":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/banner-772x250.png?rev=2823395","banner_2x":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/banner-1544x500.png?rev=2823395","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/icon-128x128.jpg?rev=2822855","icon_2x":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/icon-256x256.jpg?rev=2822855","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/screenshot-1.png?rev=2822896","caption":"CausalFunnel Website"},{"src":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/screenshot-2.png?rev=2822906","caption":"Dashboard View"},{"src":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/screenshot-3.png?rev=2822906","caption":"Report View"},{"src":"https:\/\/ps.w.org\/causalfunnel-datascience\/assets\/screenshot-4.png?rev=2822906","caption":"Persona Conversion View"}],"raw_content":"<!--section=description-->\n<p><strong>CausalFunnel - The AI-driven platform for eCommerce.<\/strong><\/p>\n\n<p>CausalFunnel is an AI-powered plugin for eCommerce brands focused on boosting <strong>conversion rate optimization<\/strong>, revealing <strong>customer journey maps<\/strong>, and maximizing <strong>revenue growth<\/strong> without using cookies.<\/p>\n\n<h3>Key Features<\/h3>\n\n<ol>\n<li><p><strong>Customer Journey Mapping with AI<\/strong><\/p>\n\n<ul>\n<li>Visualize your complete <strong>customer journey map<\/strong> and identify drop-offs with our DeepID-powered <strong>AiFunnel<\/strong>.  <\/li>\n<li>Understand user behavior, map the journey, and remove friction points to boost sales.<\/li>\n<\/ul><\/li>\n<li><p><strong>Persona Predictors with Intent Mapping<\/strong><\/p>\n\n<ul>\n<li>Target the right audience with precision. Combine personas with ad spend and campaign UTM parameters to drive qualified traffic and increase conversion.<\/li>\n<\/ul><\/li>\n<li><p><strong>Cookie-less DeepID Technology<\/strong><\/p>\n\n<ul>\n<li>Track Return on Ad Spend (ROAS) accurately\u2014no cookies required. Solve issues with broken Facebook Pixel or Google Analytics due to cookie restrictions.<\/li>\n<\/ul><\/li>\n<li><p><strong>Conversion Rate Optimization Tools<\/strong><\/p>\n\n<ul>\n<li>Run <strong>A\/B tests<\/strong>, track campaign performance with our <strong>ROAS Tracker<\/strong>, and dynamically allocate ad dollars to top-performing channels in real time.<\/li>\n<\/ul><\/li>\n<li><p><strong>Built-in SEO Toolkit<\/strong><\/p>\n\n<ul>\n<li>Drive organic traffic using our powerful SEO features designed to work alongside paid campaigns for long-term <strong>revenue optimization<\/strong>.<\/li>\n<\/ul><\/li>\n<\/ol>\n\n\n\n<h3>Customer Success Stories<\/h3>\n\n<p>CausalFunnel users have:<\/p>\n\n<ul>\n<li><p>Achieved a significant lift in leads and orders by combining <strong>persona-based ad targeting<\/strong> with <strong>buying intent prediction<\/strong>.<\/p><\/li>\n<li><p>Improved their <strong>conversion rates<\/strong> by uncovering blockers in the <strong>user journey map<\/strong> and acting on insights from our AI engine.<\/p><\/li>\n<li><p>Experienced better <strong>profit maximization<\/strong> with real-time funnel optimization and precise ROAS tracking.<\/p><\/li>\n<\/ul>\n\nFor more real-world results, visit the <a href=\"https:\/\/www.blog.causalfunnel.com\/\">CausalFunnel blog<\/a>.\n\n<h3>Key Benefits<\/h3>\n\n<ol>\n<li><p><strong>Boost Conversions<\/strong><\/p>\n\n<ul>\n<li>Leverage personas, heat mapping, and real-time funnel data to guide ad spend and website UX changes.<\/li>\n<\/ul><\/li>\n<li><p><strong>Understand User Behavior<\/strong><\/p>\n\n<ul>\n<li>Use visualized <strong>customer journey analytics<\/strong> to track how users move through your site.<\/li>\n<\/ul><\/li>\n<li><p><strong>Maximize Ad ROI<\/strong><\/p>\n\n<ul>\n<li>Get exact <strong>ROAS tracking<\/strong> across channels with privacy-compliant tech (no cookies).<\/li>\n<\/ul><\/li>\n<\/ol>\n\n\n\n<p><strong>Check out how CausalFunnel improves conversion<\/strong>  <a href=\"https:\/\/www.youtube.com\/watch?v=mp3H-IhyarM\">Watch the video<\/a><\/p>\n\n<p>https:\/\/www.youtube.com\/watch?v=mp3H-IhyarM<\/p>\n\n<!--section=installation-->\n<p>Follow these steps to get started:<\/p>\n\n<ol>\n<li>Download the plugin from the WordPress repository.<\/li>\n<li>Upload the <code>causalfunnel-datascience\/<\/code> folder to your <code>\/wp-content\/plugins\/<\/code> directory.<\/li>\n<li>Activate via the 'Plugins' menu in WordPress.<\/li>\n<li>Go to the CausalFunnel dashboard and connect your analytics or ad accounts.<\/li>\n<li>Set up <strong>heat mapping<\/strong>, <strong>user journey tracking<\/strong>, and start optimizing your <strong>conversion rates<\/strong>.<\/li>\n<\/ol>\n\n<p>Need help with setup? Our onboarding team can assist with installing and customizing <strong>customer journey maps<\/strong> and analytics tools.<\/p>","raw_excerpt":"CausalFunnel - The AI-driven platform for eCommerce.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/165599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=165599"}],"author":[{"embeddable":true,"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/causalfunnel"}],"wp:attachment":[{"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=165599"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=165599"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=165599"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=165599"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=165599"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/twd.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=165599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}